About Us


Joy Montgomery is a pioneer, having launched one of the first concierge services to the UK in 1999, created the premier Association for Celebrity Assistants in 2003 and disrupted goodie bags in 2005 replacing them with celebrity gifting lounges. Since then Joy has provided brands with direct access to artists backstage at events such as Wireless Festival, V Festival, the BRIT Awards, MOBOs and ELLE Style Awards to name but a few.

In 2010 Joy began using her enviable connections with celebrities and influencers to help raise funds and awareness for charities such as: Gandy's, Cancer Research UK, Alzheimer's Society, Save the Children, NSPCC, TOMS and The Prince's Foundation for Children and the Arts.

In 2015 Joy launched ON-SCREEN providing brands with product placement opportunities in TV shows such as: Britain and Ireland�s Next Top Model, Catastrophe and Game of Thrones and to actors on the movie sets of films like: PAN, Edge of Tomorrow, In the Heart of the Sea, Kingsman The Secret Service and The Imitation Game.